Sharon Lacy

Chief Editor, Marketing, Sales & Public Relations Powerhouse


Sharon Lacy brings expertise in business development, strategic marketing, client development and successful project delivery in all aspects of the business arena. Her exceptional ability to spearhead marketing endeavors were best documented during her years working for a U.S. firearm importer, European American Armory, where she was employed as Sales and Marketing Manager as well as Executive Assistant to the CEO. Her roles quickly expanded as she became further involved with complex, award winning projects to include co-designing a line of firearms for women: Pavona by Tanfoglio. Tasked with new product development and expansion, her successful marketing strategies went on to be awarded prestigious distinctions such as NRA Magazines 2015 Golden Bullseye Award, “Women’s Innovation Product of the Year”.  

Sharon is a proven relationship builder in a competitive arena. Her ability to interface with both public and private agencies has allowed her to build a host of chief contacts which will greatly benefit growth for Beachside Media.

In keeping with a diversified career path, Sharon also holds a certification in 2010 as a Bikram Yoga Instructor as well as a license for massage therapy. Sharon employs her extraordinary list of skills and talent, derived from her various trades, to further her success in business endeavors. She also enjoyed a brief tour in the U.S. Army as a 91M, Nutrition Care Specialist. Her talents and innovation were needed elsewhere and she chose to leave the service in chase of her dreams and aspirations.

Sharon is thrilled to be an elemental component to the Beachside Media team.  She looks forward to applying her many talents to co-creating a creative and powerful enterprise.